WENDY LARSON
WENDY LARSON
Graphic Design Expert
Graphic design is not about making pretty things. Yeah, I said it.
Everything I create has the goal of readability and consistency–I design easy-to-digest pieces that connect to the heart of the user. I want to be a bridge between amazing messaging and connecting with the human on the other end.
Having lived in many different communities across the US, I bring a unique perspective to how design and marketing can help businesses grow by authentically connecting with their target market.
ABOUT ME
I'm originally from Wisconsin. Go Packers! And yes, I do have a cheese hat!
I've been with my partner for 12 years. We met in college through Ultimate Frisbee and have lived in 4 different states now. Our favorite pastimes are exploring our community, coffee shops, breweries, and antique stores.
I have many ways I love to express my creativity. I love to paint, crochet, bake, chalk art, do home projects, and run an antique booth.
My world is completed by my two rescue pups – a red heeler mix and a beagle lab mix. They are adorable and weird in the best way.
WHAT I BRING TO THE TABLE
I apply visual hierarchy and page layout techniques, to ensure the best user experience. This creates digestible blocks of content within consistent branding, photo style, and typography elements. With each of these elements considered, the end product is well-rounded and guarantees better conversion for any graphic piece.
VISUAL IDENTITY CREATION
Consistent, well-rounded branding that ensures your brand connects with your target market.
GRAPHIC DESIGN
Eye-catching materials and digital graphics that showcase the clear solution of your product to your end-user without losing intention.
UX/UI WEBSITE DESIGN
Websites with clear hierarchy of digestible information that stay true to the brand and connect with the end-user on every level.
COLLABORATION
I take a deep dive to understand each type of customer and then brainstorm with team members how best to approach the next project. By problem-solving together we can make something good into something great.
WORK I'M PROUD OF
CASE STUDY #1
Ozarks Technical College - New Building & Program Awareness Campaign
Goal: Connect OTC with their target market and address the fears of going back to school. Encourage higher-quality leads to sign up while ensuring a consistent brand look and feel, guaranteeing the connection between the new program campaign and the branding of OTC as a whole.
Services Provided: Strategy, Messaging, Visual Identity, Brand Guide, Media Creation Plan and Assets, Program Landing Page
My Role: Interpret the determined strategy and messaging and develop Visual Identity creation. Presenting to share-holders to create buy-in for campaign branding, brand guide creation, collaboration and creation of all print and digital collateral.
CASE STUDY #2
Dreamtime Creations - Account Management & Brand Creation
Goal: Create growth in eCommerce sales.
Services Provided: Strategy, Message, Content creation, Email Marketing, Social Media Marketing, Google Advertising, Production, DIY Projects creation, Print Collateral, Print Advertising creation, New Product Line Visual Identity, New Product Launch Campaigns, and Product Branding.
My Role: Consistent communication with the client, collaborating with strategist on annual and monthly strategy, project management, product packaging design creation, new product line launch strategy, new product line email warming campaign, creating and implementing new product line branding and collateral, email creation, graphics for website, social and Google ads.
CASE STUDY #3
Academy of Hair Design - Visual Identity & Website Design
Goal: Showcase the uniqueness of the Academy of Hair Design school versus other Cosmetology schools.
Services offered: Strategy, Messaging, Visual Identity, Website Design
My Role: Collaborating with our team to create a one-of-a-kind visual identity, create consistency between all branded elements, and contributing to a full website redesign.
CASE STUDY #4
APlus Payroll - Visual Identity & Website
Goal: Design a marketing plan that establishes what makes APlus Payroll different. Showcase that strategy within a new website.
Services Provided: Strategy, Message, Visual Identity, and Website Design
My Role: Establish a visual identity that rounds out their current branding. Create a website design that connects with the target market in easy-to-digest sections. This includes a determined flow of information that wins over the end-users by addressing concerns for switching payroll software.
CASE STUDY #5
Cox College - Visual Identity & Website
Goal: Align Branding and Messaging with their target market. Create consistency across all platforms of marketing.
Services Provided: Strategy, Message, Visual Identity, Brand Guidelines, Website Design, Print Design, and Large-format Design.
My Role: Create a uniform Visual Identity that better connects with their target market. Establish brand guidelines to support client's internal designer in future creative projects. Design a unique eye-catching nursing college website that addresses the end user's affirmation of a nursing career.
MY LAST THOUGHTS
From a Forever Learner
My motto is "everything is a process." Every day provides opportunities to choose better, do better and be better.
I believe in striving to be my best self and approaching every person and situation with kindness and empathy–and I love helping businesses do the same.
Thank you for taking the time to get to know me. I'd love to return the favor; let's chat.